Tracking plan
What is measured, where, and why.
Ground it · Digital Foundation
Growth and Analytics Infrastructure
Our agentic AI engines connect what you spend on marketing, sales and operations to the revenue it produces, not just to clicks and traffic. One version of the numbers, built on data you own.
- Engagement
- Fixed price per slice
- Typical first release
- 4 to 6 weeks
- Data lives
- In your own warehouse
- Output
- Dashboards and alerts
When you need it
You will recognise this.
- Marketing reports traffic and leads, finance reports revenue, and the two never meet.
- Every team has its own version of the same number.
- You cannot say which channel or campaign actually pays back.
- Reports are rebuilt by hand every month.
What we do
The work, step by step.
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01
Agree the questions
The decisions the numbers need to support, before any tool is chosen.
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02
Instrument properly
Our agentic AI engines set up events and tracking correctly, with consent captured and respected.
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03
Model the data
The engines join ads, CRM, billing and ERP data in a warehouse you own.
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04
Report for decisions
Dashboards for the questions you agreed, and alerts from the engines when something moves.
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05
Document the definitions
So every number means the same thing to everyone who reads it.
What you receive
Yours to keep, whatever comes next.
Data warehouse
Your data, joined and kept in your own account.
Attribution and dashboards
Spend connected to revenue, by channel and campaign.
Metric definitions
One agreed meaning for every number.
How it is priced
Fixed price per slice. Tool costs are kept low and chosen with you, and every account is opened in your name.
Common questions
What we need from you
Access to your ad accounts, CRM and billing data, and one person from marketing and one from finance to agree the definitions.
How we handle your dataQuestions
About this service.
Which tools do you use?
Standard, widely supported tools that you own, chosen to fit your stack and budget. Your data sits in your account.
Is tracking consent handled?
Yes. Consent is captured and respected, in line with the DPDP Act and with GDPR where it applies.
Do we need a data team?
No. Our agentic AI engines build it so your existing people can use it, and document every metric.
Growth and Analytics Infrastructure · First conversation free
Connect what you spend to what you earn.
Tell us what you are seeing. The first conversation costs nothing, and you will get a straight answer on whether this is the right place to start.